5 Body Positive Brands To Support This Month
July 5th, 2021
Written by: Aaron Kaushal
Edited by: Kaitlin Graham
Aerie’s #aerieREAL Life Campaign
This campaign was launched in 2016 in order to show “real” beauty. As a part of the campaign, they have stopped editing pictures of their models in their advertisements. Instead, they leave the pictures unedited and fully natural. Aerie’s goal is to encourage young women to love their own bodies.
Another goal of theirs was to encourage their competitors to follow in their footsteps, making a commitment to stop photo-editing. After the launch of this campaign, Aerie’s product sales increased by 20% by the following year. It is clear that customers responded positively to the campaign.
Dove’s Self Esteem Project
In April 2021, Dove released a powerful commercial as a part of their self esteem project. Dove’s mission is to help ensure that the next generation grows up happy with the way they look. This project started in 2004, and has been going strong ever since.
Dove’s goal is to help people create a positive relationship with the way they look, and ultimately raise their self esteem. By the end of 2014, Dove had helped more than 15.8 million young people across 112 countries. Dove estimates that by 2030, they will have helped over 250 million young people through this campaign.
Click here to watch their ad!
Nair’s Worship Yourself Campaign
Nair recently launched this campaign and has released various ads related to it. Their goal is to promote natural beauty and self confidence. While Nair is a relatively small company, their ads carry a powerful message. Nair aims to show women of all ages that they should be confident in their looks, no matter what obstacles they face.
Neiwai: NO BODY IS NOBODY Campaign
Neiwai is a Chinese lingerie company, and they launched their NO BODY IS NOBODY campaign in 2020. Neiwai’s message is that everybody has a story worth listening to. Looking at our own body, we try to understand its story, which is close to our hearts. Understanding these stories will allow us to learn to respect differences, and cherish diversity, which ultimately leads to appreciating each other.
Neiwai promotes confidence and body positivity in women of all ages, they hope that this message of “Every body has its own story” will help motivate women and help them improve their opinions on their own bodies. The goal is to push forward the fact that all women are beautiful, not only in spite of their flaws, but rather that flaws are what make them so beautiful and unique.
Click here to watch their ad!
Hanes Every Bod Campaign
While many body positivity campaigns are geared towards women, this one primarily focuses on men. The ads in this campaign showcase men with all different body types. This is to help illustrate the point that their products are suitable for a very wide array of customers, and the products look good on all various body types, as well.
Hanes started this campaign for men because they too noticed that many beauty campaigns are based around women. They decided to take the same approach, but for males. Hanes’ ad shows men singing in their underwear, because if you are able to sing in public just wearing underwear, you must truly be comfortable with yourself. Their goal with this campaign was to make men love their own bodies, and join the body positivity movement.
Click here to watch their ad!
